{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3ceb7e9e-b774-46a6-992f-837d80404cb2","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Amazing Effect of Purpose & Impact on Pricing in Your Small Biz - with guest Melissa Buch\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/3ceb7e9e-b774-46a6-992f-837d80404cb2\"></iframe>","title":"The Amazing Effect of Purpose & Impact on Pricing in Your Small Biz - with guest Melissa Buch","description":"Send us a text How does purpose and impact affect pricing? Traditionally we think of value being derived simply from the functions and features of a product or the outcome of a service. But what customers value often goes way beyond that. What about the influence of a company's purpose or their impact on the world? How does that affect value perception? And how does that affect what you charge?That's what I spoke about in this episode with expert guest Melissa Buch, on Live with the Pricing...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/97202678-5c22-44ce-9f59-aeced58e20f5/trdotrvrmjmxjwq0mz41sz3hktpz.jpg"}