{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3cf81852-60e9-4a63-8941-a21ce311efa9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"All things social media with Andr\u00e9a Jones","description":"Today\u2019s episode of the podcast is an interview with the lovely Andr\u00e9a Jones who helps businesses and podcasts build profitable online communities through simple social media solutions. Andr\u00e9a is also host of Savvy Social Podcast. We talk all about social media in general \u2013 including all the different platforms, what we should focus our energy on and how we can overcome overwhelm.\r\n\r\nKEY TAKEAWAYS COVERED IN THE PODCAST\r\n\r\n\u2022\tBe on the platform(s) you enjoy, then it will feel easier. \r\n\u2022\tThe top two platforms \u2013 Instagram and LinkedIn. \r\n\u2022\tThere is a lot of opportunity on Instagram and part of the culture is to engage with others on it.\r\n\u2022\tLinkedIn is great for B2B for connecting with your target audience and it\u2019s less used so there is no expectation of creating as much content.\r\n\u2022\tTwitter works well for activism, powerful messages and conversation based brands.\r\n\u2022\tIf you produce a lot of video content, YouTube is a good platform to be on. \r\n\u2022\tTikTok is great for people to discover your video content and you can repurpose your content. \r\n\u2022\tClubhouse is good for dynamic conversations but it can be a bit hit or miss.\r\n\u2022\tDon\u2019t look at the new social media platforms until you are established on the main platforms. \r\n\u2022\tFacebook can be hard to use if you don\u2019t have a paid ad budget.\r\n\u2022\tFacebook groups can be really good for interacting with others.\r\n\u2022\tYou can have a presence without having to interact too much on some of the platforms.\r\n\u2022\tYou do not have to be on every platform \u2013 just pick your favourite! \r\n\u2022\tWe can\u2019t focus our engagement on every platform \u2013 there is not enough time in the day! \r\n\u2022\tContent creator \u2013 your job is to create content and that is how you make your money.\r\n\u2022\tBusiness owner \u2013 your job is not to create content but you have to promote yourself on social media via content. \r\n\u2022\tFocus on the quality of the content you are producing as opposed to the frequency. \r\n\u2022\tPick a time limit each week to create content for your chosen platform(s) and commit to it \u2013 see how much content you can create in that time. \r\n\u2022\tWe can only do as much as we can at certain points in our business \u2013 we can\u2019t compare what we do on social media to other experts. \r\n\u2022\tWhen you first start your business, it is HARD to be consistent on social media.\r\n\u2022\tPut on your blinders and focus on where you are right now \u2013 only improve yourself. \r\n\u2022\tWe are all on our own timeline. \r\n\u2022\tThe amount you can do depends on where you are in your business, team size and income. \r\n\u2022\tOverwhelm comes from lack of clarity around how social media actually helps our business. \r\n\u2022\tWe don\u2019t actually know the difference that being on social media is going to make to our business! \r\n\u2022\tAlways make sure you are engaging intentionally \u2013 assign yourself tasks. \r\n\u2022\tEngagement idea \u2013 go to someone in your niche who is more established, go to their latest post and see who is liking and commenting on that post for you to then engage with.\r\n\u2022\tReels are great for potential discoverability \u2013 Instagram are pushing them out a lot more.\r\n\u2022\tReels are not as user friendly as TikTok.\r\n\u2022\tThe Instagram algorithm reduces the reach if you upload a video straight from TikTok but if it is a great video, it will still do well.\r\n\u2022\tThe TikTok algorithm is one of the best as it learn your preferences, likes and what you want to see, then serve you that content! The potential for discoverability is a lot higher as you are shown content from people you don\u2019t necessarily follow. \r\n\u2022\tVideo is a really powerful way to connect with people on social media. \r\n\r\nTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE\u2026\r\n\r\nWe can\u2019t be active and engage on every single platform, every single day. We have to do what is realistic for us and where our business is right now. \r\n\r\nHIGHLIGHTS YOU SIMPLY CAN\u2019T MISS\r\n\r\n\u2022\tAn introduction to Andr\u00e9a 05:37\r\n\u2022\tSocial media platforms today 11:15\r\n\u2022\tNew social media platforms 13:40\r\n\u2022\tIs Facebook effective anymore? 15:10\r\n\u2022\tCan we use the same content on each platform? 17:28\r\n\u2022...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}