{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3d870b37-721a-4c41-be22-e4c6ca386d05","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"106. Turning Chaos Into Clarity: The Power of Content, Processes, and Connecting with the Right Customer with Priscilla McKinney","description":"Growing a startup at this time is different from what it used to be. It will take more than the sales call and networking and promoting features and benefits. In another episode focused on digital transformation, digital marketing, and branding, Little Bird Marketing\u2019s own Momma Bird, Priscilla McKinney gives her own take on what every founder should be doing now to scale their startup. It\u2019s time to get with the times, so tune in to grab these awesome digital marketing takeaways. We\u2019ll talk about: Priscilla\u2019s amazing work on marketing [02:35] How companies can cut through the noise [04:59] Getting the branding and message aligned [10:50] It\u2019s no longer sales enablement because the buyer has control [15:59] Ask yourself how you can help your customer [18:35] Your team doesn\u2019t want the company reliant on the founder [23:04] How startups can connect with their audience [26:05] Why you shouldn\u2019t sell: Two things that happen before a buying decision [29:52] Why you should continue to take care of current clients [33:44] Having a great product or service just won\u2019t cut it anymore [41:25] The one thing Priscilla recommends [43:01] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) Grab the free resources from Little Bird Marketing (https://littlebirdmarketing.com/) Ponderings from the Perch Podcast (https://podcast.littlebirdmarketing.com/) About Our Guest: As the CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney helps their clients with inbound marketing and social media lead generation. As a creative team, Little Bird is dedicated to providing top-notch content marketing solutions and strategic insights to our amazing clients.\u00a0 This award-winning digital agency serves revenue-minded leaders. Their proprietary content marketing system called S.O.A.R helps those looking to scale who need confidence for the short-term and long-term goals.\u00a0 Priscilla is also the host of Ponderings from the Perch podcast. Get in touch with Priscilla through her LinkedIn or Twitter. \u00a0 If you liked this episode, please don\u2019t forget to tune in, subscribe, and share this podcast.\u00a0 Connect with B2B Founder:\u00a0 Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9c48a8bc-829a-476b-a22e-4b3ce90005eb/EjXn3jYdO_0w2N-KsW9D4Jla.jpg"}