{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3de01ac9-a4e4-4561-b5d0-bb745d27974e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Visibility Bias: Why Showing Up May Not Be Enough To Overcome Invisibility with Chlo\u00e9 Nwangwu","description":"What if you\u2019re doing all the right things to increase brand visibility and yet you\u2019re still the worlds best kept secret, you're not expanding your network, and you\u2019re not reaching your ideal prospects? Although some people may argue that this is a case of under-representation, this could be due to visibility bias.\n\nIn this episode of Influence by Design, I chat with The Brand Scientist, Chlo\u00e9 Nwangwu about Visibility Bias: Why Showing Up May Not Be Enough To Overcome Invisibility. She uses an interesting method of incorporating science and emotions to better position a brand\u2019s visibility.\n\nIt may seem normal for \u201cvisibility nerds\u201d or those who know exactly what to do to increase brand visibility to get overlooked despite employing strategies that can get them noticed. The reason behind this is that society has been conditioned to under-recognise certain kinds of people and experiences. \n\nChlo\u00e9 shares The Four Phases of Visibility so you know what you can do for where you\u2019re currently at, which is crucial to getting noticed. In each stage, she recommends systems and strategies that can effectively counter visibility bias and broaden your sphere of influence.\n\nSamantha Riley xx\n\nFor full show notes and links - https://samanthariley.global/podcast/492","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8fc3671a-fe76-4525-aae9-bca7b1a68dc1/7a60eb20-7a31-11ec-bb38-739d753a757d.png"}