{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3e4ffd49-d107-4066-91d0-62a0ec8ff779","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#450: REI - (Recreational Equipment Incorporated) - Showcases the Principles Creating Customer Loyalty as a Co-Operative","description":"This episode of "Let's Talk Loyalty" is also available in video format on https://letstalkloyalty.com/videos/rei-recreational-equipment-incorporated-showcases-the-principles-creating-customer-loyalty-as-a-co-operative/ (www.Loyalty TV. )\r\n\nToday's guest joins from a unique and inspirational brand which is guided by four pillars and values that guide everything that they do. \r\n\nREI, or https://www.rei.com/ (Recreational Equipment Incorporated), is a U.S. based cooperative, which means it's essentially owned and operated by its 24 million members. \r\n\nAt Recreational Equipment, Inc. (REI) they believe that a life lived outdoors is a life well-lived. They see their purpose as awakening a love of the outdoors, and offer top-quality gear, expert advice, as well as the opportunity to create inspiring stories of life outside, for their members to share with their friends and families. \r\n\nOur guest is https://www.linkedin.com/in/cwaltonhouse/ (Clay Walton House), the Divisional Vice President of Membership for REI, who explains the incredible meaning this brings to the whole business, along with a whole new level of meaning to the word loyalty.\r\n\nPlease listen or watch on https://www.youtube.com/watch?v=BIRMsll-pt8 (Loyalty TV) to enjoy my conversation with Clay Walton House from REI.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/cwaltonhouse/ ( Clay Walton House)\r\n\n2) https://www.rei.com/ ( Recreational Equipment Incorporated (REI))\r\n\n3) https://www.youtube.com/@rei (REI Co-op Channel)\r\n\n4) https://letstalkloyalty.com/loyalty-tv/ (Loyalty TV)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/89c01e31-a6fc-4c4e-a2cf-ac9bdacacb31/2953009-1698239610926-d6cc582b75c92.jpg"}