{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3f5c41e6-fecf-4d70-958f-7f20697b9f53","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 092: The Barber's Brief - October 10, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/3f5c41e6-fecf-4d70-958f-7f20697b9f53\"></iframe>","title":"SBP 092: The Barber's Brief - October 10, 2024","description":"<p>Welcome to another episode of The Barber\u2019s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p>\n<p>Enjoy the show!</p>\n<p><br /></p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br /></p>\n<p>Links:</p>\n<p>Title: The Big Dilemma in Advertising </p>\n<p>Source: Tom Goodwin </p>\n<p>Link: https://www.linkedin.com/posts/tomfgoodwin_this-is-the-big-dilemma-in-advertising-activity-7248050327734611968-jbDM</p>\n<p>Title: IAS To Sell Attention Data to Publishers</p>\n<p>Source: Marketing Brew</p>\n<p>Link: https://www.marketingbrew.com/stories/2024/10/03/ias-to-sell-attention-data-to-publishers </p>\n<p>Pareto\u2019s Law: How Its Legacy Has Misled Marketers from Focusing on the Most Significant Consumers</p>\n<p>Source: Andreas Wallin https://www.linkedin.com/pulse/paretos-law-how-its-legacy-has-misled-marketers-from-focusing-wallin-vrruf</p>\n<p>Privacy laws raise questions for advertisers: Here\u2019s what the numbers say</p>\n<p>Source: Marketing Dive</p>\n<p>Link: https://www.marketingdive.com/news/privacy-laws-raising-questions-advertisers-numbers-data-protection/728072/ </p>\n<p><br /></p>\n<p>Timestamps:\n00:00 introduction\n01:40 The Big Dilemma in Advertising\n04:07 IAS To Sell Attention Data to Publishers\n06:56 Pareto\u2019s Law: How Its Legacy Has Misled Marketers from Focusing on the Most Significant Consumers\n10:15 Privacy laws raise questions for advertisers: Here\u2019s what the numbers say\n15:05 McCain by Adam &amp; Eve/DDB: When the chips are down, margins matter. How a focus on long-term emotional brand building reduced price elasticity and increased profits for McCain</p>\n<p>22:22 Ad of the Week</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/43674207-a345-4bb9-af7d-07d0382f028c/21697713-1728534970791-d8abd14a24aa.jpg"}