{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3fab45d6-6c4f-4539-b0fb-b97f0d93f6af","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Ep 302: Taking Control of Your Funnel with Liz Heiman","description":"Liz Heiman explains that the sales funnel is shaped like a funnel for a reason because there are many more conversations and prospects at the top of the funnel than there are at the bottom. The goal is to have leads fall out of the funnel, so you can focus on the leads that matter. She discusses the priorities of managing a sales funnel, such as closing ready-to-buy clients first, prospecting for new leads, qualifying new leads, and developing solutions.\n\nLiz advises tracking leads, opportunities or deals in a CRM or spreadsheet, and mapping the sales process to the buying process, rather than following a fixed process based on stages. By doing so, salespeople can stay focused on the right priorities and effectively manage their sales funnel. She recommends using Gardner's infographic on the real sales process to understand how the buying process works. \n\nThis episode is a must listen if you are looking to build an effective sales strategy and sales funnel that keeps your sales team busy. If you're an entrepreneur looking to fill your calendar with more sales meetings & close more leads, you won't want to miss this.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a44ac431-49b0-4a53-9995-3b23de7b8e98/AvuNFga5Wye_rcnlczRYyoRI.jpg"}