{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F3fd177de-d02f-41d9-8d47-3081f6536f09","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Eve Sleep on distinctive brands, creative in-housing, getting better sleep, and sustainability\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/3fd177de-d02f-41d9-8d47-3081f6536f09\"></iframe>","title":"Eve Sleep on distinctive brands, creative in-housing, getting better sleep, and sustainability","description":"Eve Sleep CEO Cheryl Calverley and Creative Director Caroline Smith, join Wax/On\u2019s Mark Runacus and Ben Hooper to explain why it\u2019s important that Eve Sleep is perceived as more than a mattress business and becomes a sleep wellness brand. Caroline talks about how creative in-housing works at Eve Sleep; and Cheryl narrates her journey from CMO to CEO. They discuss new category insights and explain how a brand like Eve Sleep can authentically play a role in us getting better sleep, and what Eve Sleep is doing to become more sustainable.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7f3e53f8-c8a7-41fc-972f-007baf4c191c/artworks-orngfleccowzbcu9-hpuq7w-t3000x3000.jpg"}