{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F401e44bd-d3c7-4c94-9bdd-008bd65e4b73","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"How to drive conversations and get more sales via your website with Ross Davies","description":"Today\u2019s episode of the podcast is an interview with Ross Davies who is the owner of Strafe Creative, a digital design agency focused on conversion-led design. We talk all about websites and how people convert via your website, along with some changes we can all make to help increase conversions.\r\n\r\n\r\n\r\n\r\nKEY TAKEAWAYS COVERED IN THE PODCAST\r\n\r\n\r\n\r\n\r\nIf you are a serviced-based or online business owner, you want your website to make someone feel comfortable to get in touch with you.\r\nRather than just telling people what you do \u2013 you need to answer objections and make it obvious.\r\nMake it really clear what you want your user to do and when.\r\nGive website visitors a reason to click a CTA.\r\nHave tailored landing pages that are contextualised to where they have come from.\r\nIt\u2019s not just about signposting, it is about the destination you are sending them.\r\nWe are sometimes so busy explaining what we do and building our credibility, we don\u2019t consider the other reasons why someone may not sign up.\r\nRather than avoid talking about other competitors \u2013 why not compare with what you offer.\r\nBuild credibility with mini case studies and testimonials. Use credible logos!\r\nDon\u2019t just ask for a testimonial \u2013 tell them what you want to push and how the testimonial could include triggers for this.\r\nStart to collate all the frequently asked questions you receive and then have a page on your website to answer all of them.\r\nIf you have a product-based business \u2013 add testimonials from people who have previously bought from you, sell the process and what goes into your product, show the packaging and what is included, and answer objections that people may have.\r\nThink about upsells and things you could do to say thank you when someone buys your product such as a personalised video.\r\nCollect birthday data to be able to remarket to anyone who has previously purchased.\r\n\r\n\r\n\r\n\r\nTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE\u2026\r\n\r\n\r\n\r\n\r\nVisually answer objections that may stop people from signing up \u2013 this will help drive conversions.\r\n\r\n\r\n\r\n\r\nHIGHLIGHTS YOU SIMPLY CAN\u2019T MISS\r\n\r\n\r\n\r\n\r\nAn introduction to Ross Davies 07:04\r\nHow to encourage someone to get in touch with you 20:26\r\nAnswering objections for service-based businesses 28:11\r\nHow to drive conversions for product-based businesses 44:47\r\n\r\n\r\n\r\n\r\nCHECK ROSS OUT:\r\n\r\n\r\n\r\n\r\nWebsite\r\n\r\nFacebook\r\n\r\nInstagram\r\n\r\nTwitter\r\n\r\n\r\n\r\n\r\nRESOURCES MENTIONED\r\n\r\n\r\n\r\n\r\nThe Marketing That Converts Academy\r\n\r\nHandmade gifts - In Craft Corner\r\n\r\n\r\n\r\n\r\nTranscript\r\n\r\n\r\n\r\n\r\nHello and welcome to this week's episode of the podcast. So we're in December. Are you ready for, you know, the big day. I used to love, I do love Christmas stuff. I used to really go all out and ever since I had my own business, I do find myself like trimming down things that I just haven't got time and energy for and being crazy about Christmas is one of those things. So I have to say that mine is probably a lot of last minutes. Also we have a lot of birthdays in end of November, beginning of December, my daughters and my husband's and my stepdaughter's. So in our house, it's like you can't have those things you can't, uh, celebrate Christmas until those things are done.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nSo anyway, but anyway, I hope you are far more organized than I am, which I suspect you are, which is good. So this week we've got a really good interview. My lovely friend, Ross has come onto the podcast to talk about websites, but not websites from a building website or what you should have on it. We're specifically looking at how people convert on a website.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nAnd we used, me as an example, and we used one of my members as an example, who has a physical product. And he just gave such good ideas, like things that maybe I hadn't thought about things that were super helpful, things that are like fairly easy to do with some changes that are more about texts or images or buttons that actually are not that difficult to do.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nSo I think no...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}