{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4049a215-a892-467a-97e0-e46cc9cc4d73","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"12: Brand strategy 101 | the essential elements every effective strategy needs\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4049a215-a892-467a-97e0-e46cc9cc4d73\"></iframe>","title":"12: Brand strategy 101 | the essential elements every effective strategy needs","description":"Brand Strategy is your recipe for success as a creative entrepreneur, and it\u2019s all about getting clarity about who you are, what you\u2019re all about, and where you\u2019re going. It\u2019s the first, most valuable step in branding, and is the key reason why branding is so important. The process is deep, powerful, and transformative, and the resulting strategy document is your magical guide to everything you\u2019ll do from then onwards.\n\nWhen done well, a brand strategy can become the foundation of your whole business, but what the heck goes into that document? ","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3272647f-d610-486a-81a8-d2b161ce4f4f/byp-artwork-2023-2.jpg"}