{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F406fe2ae-7a5d-4525-9ba8-712d3e88113d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Redefining What Success Means To You","description":"Redefining What Success Means To You\n \nIn this episode, you\u2019ll discover how Liv Hale went from starting a Law Degree to becoming a Marketing Manager and then stalking a potential employer to give her a job at his Digital Marketing Agency.\n\nHere's a snapshot of what's in this Marketing 4 Business podcast episode: Redefining What Success Means To You.\n\n* Hire Me Now - here, you\u2019ll discover the action Liv took to get hired for her dream job. This excellent lesson is about being proactive and going after what you want.\n\n* Hired and Fired in Sales - how Liv was hired in a sales role and then quickly fired in the sales role as her new boss saw she had better potential in other areas of the business.\n\n* Knowledge & Confidence - what Liv discover after leaving a client meeting that leads her to want to become a leader in the digital marketing space.\n\n* Liv\u2019s Seminar Learnings - one key learning from presenting at a seminar that quickly became Liv\u2019s superpower when dealing with highly successful clients.\n\n* World Class Training - the world-class digital marketers that Liv learnt from and what each one taught her over the last seven years.\n\n* Conversational Copy - Liv shares how to write conversational copy, so buyers want to engage and buy from you.\n\n* University Marketing vs Real World Marketing - after seven years of working in the real world, Liv shares the significant difference between what you learn at Uni and what you discover in real life.\n\n * The Advertising & Marketing Mindset - why Liv & Scott agree that you should never run advertising campaigns if you don\u2019t have the right mindset.\n\n* Do Your Homework - Liv shares why as a business owner, you need to do the homework before you start marketing your business.\n\n* Active Listening - what Scott does when he meets a business owner whose marketing is failing and needs to turn his business's marketing around.\n\n* Ready, Fire, Aim - Liv shares her insights on a messenger marketing campaign from 2017 that continues to deliver $$$ results day.\n\nAnd so much more \ud83d\ude09\n\nHave fun, and enjoy listening and learning from this inspiring business podcast.\n\nScott Wilson","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4f1ec403-5001-433e-a706-2d30f898aac1/G0FMpwUbl-i8S3gcrdEL7ePl.jpg"}