{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F40840f21-0f96-4290-bb58-5cc473c8843d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/40840f21-0f96-4290-bb58-5cc473c8843d\"></iframe>","title":"#417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico","description":"\u2060Today\u2019s episode features the exciting story of the &quot;https://www.vivaaerobus.com/en-us/membership/doter-points (Doters)&quot; loyalty program launched by https://www.vivaaerobus.com/en-us/ (Viva Aerobus) in late 2022.\r\n\n\r\n\r\n\nhttps://www.linkedin.com/in/pablosordo/ (Pablo Sordo) joins us to share the story of how they developed the loyalty proposition for Viva Aerobus, which is a low-cost airline based in Mexico. \r\n\n\r\n\r\n\nThis simple coalition program features partnerships with the local bus company and a banking partner, allowing members to earn miles while flying, taking the bus around the country, and, of course, using their co-brand credit card.\r\n\n\r\n\r\n\nListen to learn from Pablo Sordo, Chief Strategy Officer for Viva Aerobus, with thanks to the https://www.loyalty-and-awards.com/ (Loyalty and Awards) conference team for the introduction! \r\n\n\r\n\r\n\nPablo will be sharing further insights at the Loyalty and Awards Conference this October in Rio de Janeiro.\r\n\n\r\n\r\n\nShow Notes\r\n\n1) https://www.linkedin.com/in/pablosordo/ (Pablo Sordo, Chief Strategy Officer for Viva Aerobus)\r\n\n2) https://www.vivaaerobus.com/en-us/membership/doter-points (&quot;\u2060Doters\u2060&quot; loyalty program)\r\n\n3) https://www.vivaaerobus.com/en-us/ (Viva Aerobus\u2060)\r\n\n4) https://www.loyalty-and-awards.com/ (Loyalty and Awards\u2060 conference)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/1136948f-1ef2-44f2-9340-46b594996566/2953009-1691517622642-d88eb0fd5b374.jpg"}