{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F453edb21-42b3-4988-be0b-5bc7b57591a5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Ep 303: Selling Smarter, Not Harder: A Strategic Approach for Entrepreneurs with Liz Heiman","description":"Are you an entrepreneur struggling to grow your startup or established company? This episode is for you. Elzie talks to Liz Heiman, a sales consultant and expert in startup growth. Liz shares her knowledge of building a successful sales team, establishing a culture of sales within your company, and managing your sales funnel effectively. She emphasizes the importance of creating a mission, vision, and values-driven plan, conducting strategic planning sessions, and hiring people who fit those values.\n\nLiz explains the significance of having a Sales Operating System that includes strategy, lead generation, sales process, key account management, and team management. She offers valuable advice on managing a sales funnel and building relationships with customers based on trust. She also suggests that salespeople start with a simple CRM and advises looking into tools that can help put the sales process together, simplify it, and move sales forward. \n\nDon't miss out on this opportunity to learn from Liz's expertise and take your sales game to the next level. Tune in now and discover how you can achieve sustainable growth through effective sales strategies.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/bd27c261-1fb0-4d44-bb9d-3cb4a54dfe9f/M-fOLx2cEwNOIcZWhnf6jD_J.jpg"}