{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F45d2dc32-4b27-4598-baa1-1eb7dc12f943","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to Create Breakthrough Worldwide Hits, with Amy Jo Kim\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/45d2dc32-4b27-4598-baa1-1eb7dc12f943\"></iframe>","title":"How to Create Breakthrough Worldwide Hits, with Amy Jo Kim","description":"Named by Fortune as one of the \u201cTop 10 Influential Women in Games\u201d, Amy Jo Kim is a game designer, community architect, and innovation coach. Her design credits include Rock Band, The Sims, eBay, Netflix, nytimes.com, Ultima Online, Covet Fashion,  & Happify. Amy Jo helps entrepreneurs & innovators bring their ideas to life at gamethinking.io. She pioneered the practice of applying game design to digital services and is well-known for her books \u201cCommunity Building on the Web\u201d (2000) and \u201cGame Thinking\u201d (2018). \n\nOpen up your notes app and get ready to use it as we discuss topics like: \n\n- \u201cSuper Fans\u201d and why they are critical to getting a \u201cbeachhead\u201d in the market\n- Why the \u201cFast Follow\u201d method limits growth potential\n- How to find your Super Fans quickly\n- How to create innovative projects that scale in a BIG way \n- How to join Amy Jo\u2019s free Superfan Challenge\n\nFor more resources head to https://www.playmakerspodcast.com/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a25c403f-772d-433f-8698-204ca57cb8a9/b5ce94b0-1024-11ec-8567-db677cb5f84b.png"}