{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4607d6fc-3aa8-4739-8c8d-e4ff702c4a24","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Importance of Knowing Why That's Your Price\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4607d6fc-3aa8-4739-8c8d-e4ff702c4a24\"></iframe>","title":"The Importance of Knowing Why That's Your Price","description":"Send us a text Do you know why that's your price? Or why you price is what it is?  Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give you the best price you can have.  Knowing why your price is what it is, is what's going to give you the confidence to charge the prices that you need in your business. The best price is one that's bo...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0f0bd514-5132-49a6-a0ee-38f3d6ea97e5/9rb6wtb28vj7ykhxwe641e6ozfoi.jpg"}