{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F464dbe39-0a25-4c57-8c5b-e0775f44e5a3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Product marketing: Selling the benefits not the features \u2013 MAF184\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/464dbe39-0a25-4c57-8c5b-e0775f44e5a3\"></iframe>","title":"Product marketing: Selling the benefits not the features \u2013 MAF184","description":"Remember that age old sales advice that you should sell the sizzle and not the sausage?\r\n\r\nSome marketing still focuses on features which makes the message about the product and not about the customer. Let\u2019s have a look at getting back to the sizzle.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/ce6b469b-a01c-48d1-b8a1-308b96a0386d/maf.png"}