{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F465e992b-0cb4-49c8-898c-9c94c659a51f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"347 - How to Identify Your Member Drop-Off Points","description":"What do you fear most as a membership site owner?\nLet us guess... Cancellations?!\nWe'll let you into a little secret...\nYou're not alone in this.\nCancellations are without doubt the big bad boogeyman of the membership world...\nEven your friendly neighbourhood Membership Geeks face this fear with you!\nNo one likes them...\nThe truth is, cancellations are inevitable.\nBut there are ways to minimize them\u2026 \nEspecially if you can predict drop-off points in your memberships ahead of time and take action to fix them.\nIn this episode of the Membership Geeks podcast, we\u2019re going to share with you how to do just that. \nEssential Learning Points\n5 key drop off points majority of memberships face. \nHow to make people want to stay after the initial 30 day period. \nStrategies to put in place to maximize your number of annual renewals.\nHow to identify and prevent seasonal cancellations. \nKey Quotes: \n\u201cSometimes the reasons for cancellation are beyond your control. And often, they're even beyond the control of your members. Life happens!\u201d\n\u201cWithin the first month when someone joins your site you'll see several different stages that can form a common drop-off point - a time when you lose a lot more members than normal - You need to ensure that you have a strong onboarding process in place to minimize the number of drop-offs.\u201d\n\u201cIf somebody joins for 12 months and this period is coming to an end, they have a big decision to make whether or not to renew, as it's a bigger lump sum investment rather than a monthly payment.\u201d\n\u201cIt\u2019s a worthwhile exercise to monitor the performance of your membership site, identify patterns with sign-ups and drop-offs, and average member attendance. But also, to try to monitor, predict and pre-empt seasonal drop-off periods or topic-based drop-off periods according to your audience profile.\u201d","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}