{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F467caa93-8777-4e6a-ac7f-3ff2c8d3ac2e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why We Don't Lead with Manual Therapy in our Advertising\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/467caa93-8777-4e6a-ac7f-3ff2c8d3ac2e\"></iframe>","title":"Why We Don't Lead with Manual Therapy in our Advertising","description":"One of the PTs on staff at Madden PT recently asked, \u201cWhy don\u2019t we lead with manual therapy in our advertising?\u201d\n\nManual therapy is one of the primary services offered at the clinic, and the full team is certified in it. \n\nBut it\u2019s not highlighted in the marketing.\n\nIn this episode, Chad shares why they don\u2019t lead with any treatment types in their marketing. \n\nHe talks through how to think through it from a patient\u2019s perspective, referral source\u2019s perspective, and insurance company\u2019s perspective. \n\nAs a valued podcast listener, you're invited to the Patient Demand Summit: \n\nA free, online event on May 25th where you'll get insider secrets to improve your margins and overcome declining reimbursements. \n\nGet your free ticket here: https://bit.ly/422bx5i","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/918610df-9628-4504-aa36-2f093c848bca/artworks-wpfl1jpamtgbvcln-23vmlw-t3000x3000.jpg"}