{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F469992c6-1240-4ac1-b6ef-94f6caa81b56","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Holiday Branding: Maximizing Opportunities without Devaluing Your Services","description":"On this very merry episode of Branded, Larry and Sara are talking about holiday branding practices. There is a common theme of giving things away or offering deep discounts during Black Friday or Christmas, but we want to be careful about positioning our brands in a way that devalues what we offer. Sara shares her strategies for holiday messaging, like fun holiday graphics or themed lead generation campaigns--emphasizing the need for a well-thought-out strategy to turn these initiatives into long-term revenue opportunities.Larry reminds us of the importance of considering all the extra factors involved in holiday offers\u2014time, effort, and execution\u2014and the long-term ROI. It's not just about the price tag, but also the value delivered to potential clients. Key takeaways: 1. Be Strategic: When planning holiday branding activities, make sure to have a strategic approach. Ensure that any giveaways or discounts are aligned with long-term revenue goals.2. Consider Real Costs: It's important to factor in both the direct and indirect costs of holiday offers. This includes the time, effort, and resources invested, as well as the potential long-term impact on the business.3. Introductory Offers: Offering introductory products or services during the holidays can serve as a lead generation tool and a way to establish new client relationships, potentially leading to increased value in the future.4. Fulfilling Offers: When providing holiday giveaways or discounted services, make sure there's a plan in place to fulfill the offers and consider how this will impact the business operationally.5. Deliver Genuine Value: Ensure that any holiday promotions provide genuine value to customers and avoid making offers seem like a bait-and-switch. It's important to maintain brand integrity and customer trust.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/41f7da43-ae53-4db7-b4d2-5fb20f5cffe0/128069836-1703601101.jpg"}