{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F46ed9763-fda7-4543-8aa0-a48bc69b2c41","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 090: The Barber's Brief - September 26, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/46ed9763-fda7-4543-8aa0-a48bc69b2c41\"></iframe>","title":"SBP 090: The Barber's Brief - September 26, 2024","description":"<p>Welcome to another episode of The Barber\u2019s Brief! Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p>\n<p>Enjoy the show!</p>\n<p><br></p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br></p>\n<p>Timestamps</p>\n<p>0:00 - Introduction</p>\n<p>01:15 - Nike\u2019s Market Strategy and Challenges</p>\n<p>05:31 - Amazon\u2019s Return to Office Mandate</p>\n<p>09:52 - Swedish Advertising Insights</p>\n<p>13:45 - The Evolution of KPIs in Marketing</p>\n<p>25:38 - Ad of the week</p>\n<p><br></p>\n<p>Links:</p>\n<p>Title: Did Nike Lose it\u2019s Cool or it\u2019s place? Prof. Koen Pauwels</p>\n<p>Source: Prof. Koen Pauwels</p>\n<p>Link: https://www.linkedin.com/pulse/did-nike-lose-its-cool-place-prof-dr-koen-pauwels-0cmqe/?trackingId=8MbCHRTATd%2Bm4DNRnHllsA%3D%3D</p>\n<p><br></p>\n<p>Amazon Says No To Remote Work - Mandates full 5-day return to office</p>\n<p>Source: Techcrunch</p>\n<p>Link: https://techcrunch.com/2024/09/16/amazon-mandates-full-five-day-return-to-office/</p>\n<p>Link#2: https://finance.yahoo.com/news/amazon-employees-blast-andy-jassy-113949840.html </p>\n<p><br></p>\n<p>Title: Effective Communication 2024 report by Sveriges Annonsorer &amp; NoA Consulting</p>\n<p>Source: Sveriges Annonsorer</p>\n<p>Link: https://www.sverigesannonsorer.se/kunskap/rapporter/effective-communication-2024</p>\n<p><br></p>\n<p>Title: Is the KPI still a good indicator of performance? Johnny Corbet</p>\n<p>Source: Marketing Week</p>\n<p>Link: https://www.marketingweek.com/kpi-good-indicator-performance/</p>\n<p><br></p>\n<p>The Marketing Moment:</p>\n<p>How KFC Integrated Creative Quality into Their Marketing Effectiveness Assessments</p>\n<p>Link: https://www.kantar.com/inspiration/advertising-media/how-kfc-integrated-creative-quality-into-their-marketing-effectiveness-assessments</p>\n<p><br></p>\n<p>Ad of the Week</p>\n<p>MIRO - collaboration and project management software</p>\n<p>https://youtu.be/shy3tqvHb4g?si=QyNchqm5jw2e4GDo</p>\n<p><br></p>\n<p>The Back Story - the production team used Miro to produce the commercial for Miro</p>\n<p>https://go2.miro.com/how-we-launched-a-national-ad-campaign-with-Miro.html</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4a80b24d-f80c-497e-b594-b6f5b97105a8/21697713-1727324842445-93e0da2185914.jpg"}