{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F47345485-34d4-4033-a382-905def4d0ebd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 060: The Barber's Brief - February 28, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/47345485-34d4-4033-a382-905def4d0ebd\"></iframe>","title":"SBP 060: The Barber's Brief - February 28, 2024","description":"<p>Welcome back to another episode of The Barber\u2019s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.</p>\n<p><br></p>\n<p>We hope you enjoy the show!</p>\n<p><br></p>\n<p>Our Hosts:</p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br></p>\n<p>In the News:</p>\n<p><strong>Paid search outperforms paid social\u2014with the latter far more likely to bounce</strong></p>\n<p>Link: https://www.insiderintelligence.com/content/paid-search-outperforms-paid-social-with-latter-far-more-likely-bounce</p>\n<p><strong>Using AI to Improve Business KPIs</strong></p>\n<p>Link: https://www.zdnet.com/article/ais-latest-trick-better-kpis-for-measuring-business-success</p>\n<p><strong>Walmart-Vizio deal raises fresh concerns about retail media walled gardens</strong></p>\n<p>Link: https://www.marketingdive.com/news/walmart-vizio-deal-retail-media-network-walled-gardens/708362/</p>\n<p><strong>File under DEI - ageism in Marketing is rampant</strong></p>\n<p>Link: https://www.marketingweek.com/career-salary-survey-youth-stats/</p>\n<p><strong>Ditching the Degree: A Shift in Canadian Workforce Requirements</strong></p>\n<p>Link: https://marketingnewscanada.com/news/foregoing-bachelors-degree-requirements-brings-big-benefits-for-engaged-businesses </p>\n<p><br></p>\n<p><strong>Marketing Moment: </strong></p>\n<p>Febreze - Diagnosis before Tactics</p>\n<p>https://www.youtube.com/watch?v=OrmJQtPABXE</p>\n<p><br></p>\n<p><strong>Ad of the Week:</strong></p>\n<p>Jos\u00e9 Mourinho takes over the Topps office in run-up to the Euros</p>\n<p>https://youtu.be/gTeUPizYEpY?si=zWYynwzn3e0YFA-p </p>\n<p><br></p>\n<p>Where to Listen:\nApple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324\nSpotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060\nGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&amp;ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC\nYoutube: https://www.youtube.com/@sleepingbarberpodcast\n\n\u00a9 2024 Sleeping Barber</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2bc201ea-e297-4a50-8797-1c1b42f9ff86/21697713-1709102993478-e50ffd6e0d367.jpg"}