{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F47e6ee9b-1cb8-4b41-93b5-b8928dd74580","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Back to the Basics: Overviews and Updates of 5 Social Media Platforms","description":"Key Takeaways Covered In The Podcast\r\n\r\n \tYour organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won\u2019t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads\r\nto combat this new algorithm.\r\n \tInstagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time.\r\n \tTwitter is the best platform available for communicating and engaging with your audience. It is great for building community, but it does take a lot of work due to the new algorithm change.\r\n \tLinkedIn isn\u2019t as noisy and fast moving as the other platforms. Posts and content hang around a lot longer there than on Facebook, Twitter or Instagram, making it great for engaging with B2B companies.\r\n \tPinterest isn\u2019t only for pinning home d\u00e9cor and recipes. Instead, it is a great tool for business use by driving traffic. The whole point of Pinterest is finding content outside of the platform. Use it for things like blog posts, checklists and tools for your audience.\r\n\r\n\r\n\r\nThe one thing you need to remember above all else\u2026 \r\n\r\nWhen you are marketing on social media, you are on borrowed ground. If the platform makes a change and you have pinned your marketing on one platform, it will negatively impact your success. Think about how to move your social media followers to your own email list.\r\nHighlights You Simply Can\u2019t Miss\r\n\r\n \tPlatform #1. Facebook \u2013 2:58\r\n \tReap the benefits of using Facebook groups \u2013 5:41\r\n \tPlatform #2. Instagram \u2013 7:26\r\n \tYou may be surprised to know who uses Instagram \u2013 12:02\r\n \tPlatform #3. Twitter \u2013 13:04\r\n \tDon\u2019t repeat your content on Twitter \u2013 15:10\r\n \tPlatform #4. LinkedIn \u2013 18:16\r\n \tPlatform #5. Pinterest \u2013 22:10\r\n\r\nLinks to Resources Mentioned in Today\u2019s Episode\r\n\r\n \tEpisode 2: How Lead Magnets Help You Build Your List and Stay Connected With Your Followers\r\n \tEpisode 6: 5 Tried and Tested Strategies to Build Your Email List\r\n \tEpisode 8: InstaStories: How to Use Instagram Stories to Elevate Your Business\r\n \tEpisode 14: Facebook Algorithms Explained: How to Post Better, Get More Engagement and Improve Your Reach\r\n \tEpisode 15: 5 Reasons to Use Twitter to Market Your Business\r\n \tEpisode 20: 4 Social Media Mistakes That Businesses Should Stop Making NOW\r\n\r\n\r\nWant the full transcript?\r\nClick to Download!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}