{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F48080989-3b0f-4ef6-b98c-899d301d28b8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Successful Marketing for the New Podcaster | Featuring Dorothy Illson\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/48080989-3b0f-4ef6-b98c-899d301d28b8\"></iframe>","title":"Successful Marketing for the New Podcaster | Featuring Dorothy Illson","description":"In this episode of Educational Podcasting Today, we welcome podcaster Dorothy Illson on the program who shares successful marketing tips for podcasters and teachers looking to build a brand from their podcast. \u00a0Dorothy is an experienced Facebook advertiser and product marketer with a brand new podcast called <a href=\"http://dowellanddogood.co\">Do Well and Do Good</a>.\r\nIf you are a new listener to TeacherCast, we would love to hear from you. \u00a0Please visit our <a href=\"http://teachercast.net/contact\">Contact Page</a> and let us know how we can help you today!\r\nIn this episode,\u00a0we discuss:\r\n\r\nStarting a New Podcast\r\nLessons learned as a new podcaster\r\n\r\nBest advice given\r\nBest advice you could give someone\r\n\r\n\r\nPodcast Movement 2018\r\nMarketing and Branding 101\r\n\r\nBeating the Algorithm\r\n\r\n\r\nShould Podcasters Market Themselves on Social Media?\r\nHow to successfully navigate Facebook\r\nHow to create value from your podcast, website, or brand\r\n\r\nShould we charge for our products and services?\r\n\r\n\r\nHow to create an ever-evolving podcast\r\n\r\nAbout our Guest\r\nDorothy is a digital marketer and podcaster who aims to show people that creating massive financial success and making a massive impact can go hand in hand. Dorothy abandoned her planned career as an accountant to work for a start-up after college instead. At 25 years old, after just over 3 years there, she ventured out on her own founding Needle's Eye Media, a full-service Facebook advertising agency. Dorothy's agency broke through 5 figures a month in revenue in its first 5 months and has continued to grow from there \u2013 succeeding in her goal of building an annual six-figure business in her first year. More recently, Dorothy launched the podcast Do Well &amp; Do Good, which tells the stories of people who have not only created success professionally but who have chosen to leverage that success to increase their positive impact on the world. She gives back 10% of her income to charities voted on each month by her Do Well &amp; Do Good podcast audience. \r\nLinks of Interest\r\n\r\n<a href=\"https://www.needleseyemedia.com\">Website</a>\r\n<a href=\"https://www.facebook.com/dorothyillson/\">Facebook</a>\r\n<a href=\"https://www.linkedin.com/in/dorothy-illson/\">LinkedIn</a>\r\n<a href=\"https://www.instagram.com/dorothyspenceillson/\">Instagram</a>\r\nSubscribe to Dorothy\u2019s Podcast\r\n\r\n<a href=\"http://dowellanddogood.co/links\">http://dowellanddogood.co/links</a>\r\n\r\n\r\n\r\nFollow our Podcast\r\n\r\nThe TeacherCast Educational Broadcasting Network | <a href=\"http://www.twitter.com/teachercast\">@TeacherCast</a>\r\n<a href=\"https://www.teachercast.net/edupodcastingtoday\" title=\"Educational Podcasting Today on iTunes\">Educational Podcasting Today Podcast</a> | <a href=\"http://www.twitter.com/podcastingtoday\">@PodcastingToday</a>\r\n\r\nFollow our Host\r\n\r\nJeff Bradbury | <a href=\"http://www.twitter.com/jeffbradbury\">@JeffBradbury</a>\r\n\r\nExplore these Resources\r\nIn this episode, we mentioned the following resources:\r\n\r\n<a href=\"http://educationalpodcasting.today\">Learn how to create your own Podcasts with these great resources from TeacherCast</a>\r\n<a href=\"http://educationalpodcasting.tips\">Join our brand new Facebook Page!</a>\r\n\r\nJoin our PLN\r\nAre you enjoying the TeacherCast Network, please share your thoughts with the world by <a href=\"https://itunes.apple.com/us/podcast/educational-podcasting-today/id972444781?mt=2\">commenting on iTunes</a> today? I enjoy reading and sharing your comments on the podcast each week.\r\nLet\u2019s Work Together\r\n\r\nHost: Jeff Bradbury <a href=\"http://www.twitter.com/teachercast\">@TeacherCast</a> | <a href=\"http://twitter.com/jeffbradbury\">@JeffBradbury</a>","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a0543130-e0ea-4c7a-8dec-093e56174507/educational-podcasting-today-master-itunes-square.png"}