{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F480b3ac2-b948-425d-8433-5daeaa1a1d7f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Case Against Paying Research Respondents with John Dick\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/480b3ac2-b948-425d-8433-5daeaa1a1d7f\"></iframe>","title":"The Case Against Paying Research Respondents with John Dick","description":"Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights.\n \n00:00 Introduction to Market Research Trends\n00:13 Welcome and Episode Overview\n00:26 Guest Introduction: John Dick of CivicScience\n00:37 The Problem with Traditional Surveys\n00:56 Civic Science's Innovative Approach\n01:39 Engaging Respondents Without Incentives\n01:59 The Importance of Short Surveys\n04:56 Scaling Data Collection\n07:24 Ensuring Data Representativeness\n10:24 Comparing Traditional and New Methods\n12:38 Challenges in Convincing Clients\n15:34 Efficiency and Profitability of New Methods\n17:35 The Role of AI in Market Research\n21:39 Skills for Success in Market Research\n25:35 Conclusion and Final Thoughts","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png"}