{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F492a057e-30ec-4d09-8ab6-e8ddd74b6297","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"55: Pricing with Patrick Campbell of Profitwell (Price Intelligently)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/492a057e-30ec-4d09-8ab6-e8ddd74b6297\"></iframe>","title":"55: Pricing with Patrick Campbell of Profitwell (Price Intelligently)","description":"<p>On this episode of Make It Happen Mondays, Patrick Campbell of Profitwell swings by to discuss pricing and price increases.</p> <p>Topics in this episode include coming up with defensible pricing, and how to defend it.<br /> The importance of knowing your buyer personas when coming to pricing.</p> <p>Learn more at Profitwell.com</p>","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b1f0241c-1b46-4704-a4c5-44226d0215bb/eff73691-5145-4a16-80cd-c6e320a423b1.jpg"}