{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F49fccd16-147c-49dd-b34b-64b64f815c52","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"'Tech is a means to an end' Silvia Lagnado, global CMO of McDonald's\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/49fccd16-147c-49dd-b34b-64b64f815c52\"></iframe>","title":"'Tech is a means to an end' Silvia Lagnado, global CMO of McDonald's","description":"Silvia Lagnado believes that while the world may be changing, the fundamentals of marketing remain the same: \u201cTech is a means to an end: it\u2019s people first, not digital first.\u201d For McDonalds, \u2018one of the most inclusive and democratic brands in the world\u2019, building a community is still at the core. \n\nArchive talk recorded at The Marketing Society London conference.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3c98d620-47fb-4a4e-b184-a4afcd37ffac/artworks-000507688701-8kfvzg-t3000x3000.jpg"}