{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4b0e0bf8-7069-4376-8ebd-3bb2af970241","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Secrets of Live Shopping with Dawn Chubai \u2013 Part 2\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4b0e0bf8-7069-4376-8ebd-3bb2af970241\"></iframe>","title":"The Secrets of Live Shopping with Dawn Chubai \u2013 Part 2","description":"In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping, with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater to diverse viewers, addressing their unique questions and concerns. The episode also introduces the concept of a live selling talent roster and its benefits for brands and agencies in finding suitable hosts. Dawn concludes with a discussion on the future of live stream shopping, highlighting the continued importance of authenticity and advanced communication skills.\r\nTakeaways:\r\n\r\n Essential skills for hosts in live selling scenarios, including audience engagement and multitasking.\r\n The importance of addressing diverse viewer needs and queries in live selling.\r\n  Developing a live selling talent roster to match hosts with appropriate live stream events.\r\n  Insights into the future of live stream shopping, focusing on authenticity and communication.\r\n\r\nChapters:\r\n34:33 Importance of Effective Hosts in Live Shopping\r\n38:48 The Skills of a Great Host\r\n39:33 The Evolution of Live Shopping\r\n40:22 Skills from Traditional Media\r\n41:23 Multitasking and Interacting with the Audience\r\n42:35 Translating Information for Different Viewers\r\n43:06 Dynamic Characteristics of Live Selling\r\n43:25 The Importance of Language and Probing\r\n44:33 Repeating Information without Repetition\r\n45:52 The Power of Influence in Live Selling\r\n46:26 Creating a Roster of Live Selling Talent\r\n49:18 Initiating the Live Selling Talent Roster\r\n52:59 The Recommendation of Spending Two Hours in Live Shopping Events\r\n56:02 Creating Mini Shows within a Two-Hour Block\r\n59:55 The Future of Live Stream Shopping\r\nhttps://www.linkedin.com/in/dawnchubai/ ()\r\n\r\nhttps://vimmi.net/contact-us/ ()","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a4ab111f-244a-483c-920e-a2d9ab2a1e5e/40042358-1704815401907-528a527a89c2e.jpg"}