{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4b8ea012-8ddd-4c7c-bdf3-1e65b435ccf3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"EP118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4b8ea012-8ddd-4c7c-bdf3-1e65b435ccf3\"></iframe>","title":"EP118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter","description":"Niching down your customer avatar is one of the fastest ways to ensure your brand\u2019s success\u2014when you know exactly who you\u2019re marketing to it\u2019s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he\u2019s doing to get his clients conversions right now.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9da48578-9d2c-4943-a03c-d282cdb18b77/dm-pocast-tile-scalable.jpg"}