{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4d98e696-1817-4d58-b283-9d2cb613321b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 126: The Cannes Cut Day 1&2: Hot Takes & Croissant Mistakes.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4d98e696-1817-4d58-b283-9d2cb613321b\"></iframe>","title":"SBP 126: The Cannes Cut Day 1&2: Hot Takes & Croissant Mistakes.","description":"<p>In this lively episode of the Sleeping Barber Podcast, hosts Marc, Vassilis, and special guest Conor Byrne (That's What I Call Marketing) recap their first two days at the 2025 Cannes Lions International Festival of Creativity. Broadcasting from Cannes (though not from a yacht), they reflect on standout sessions, evolving industry trends, and a few jetlag-fueled laughs.</p><p>Key takeaways include:</p><ul><li>Karen Nelson-Field &amp; Adam Morgan delivered a memorable session with a multisensory activation that literally smelled like burning money\u2014an impactful metaphor for wasted media spend.</li><li>In the CMO Series, leaders from Amex, Nestl\u00e9, and Infosys emphasized creativity as a business asset, curiosity as a leadership trait, and the importance of having strong (but flexible) opinions.</li><li>AI\u2019s evolving role in creative production was a major theme. From email polish to strategic structure, the hosts discuss how they and others are using AI in real life.</li><li>Tom Roach\u2019s 5 creative principles emphasized platform-native content, imaginative repetition, and AI-driven consistency.</li></ul><ul><li>The crew raved about focused, single-presenter talks (like the one from YouTube CEO Neal Mohan) over large panels.</li></ul><ul><li>A new segment, \u201cFrom the Basement,\u201d highlights standout creative campaigns like Heinz\u2019s global storytelling and TELUS\u2019 Gamer RX mental health initiative.</li></ul><ul><li>The hosts also share fun Cannes moments\u2014from bumping into industry legends like Marcus Collins and David Tiltman to butchering French while ordering croissants.</li></ul><p>This episode is a sharp, entertaining look at Cannes culture, creativity, and community\u2014with a balance of insight and good-natured chaos.</p><p>Don\u2019t miss our behind-the-scenes video from the early days in Cannes \u2014 now live on YouTube.</p><p>Watch here: https://youtu.be/ePbGlArqTd4</p><p>Also, have a listen to Conor's \"That's What I Call Marketing Podcast\" - https://open.spotify.com/show/7MXhujDpTzbSRRbyQFgdWp?si=fc21f7da63c74f5a</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8ae08273-c406-49e3-8e1b-6ad8e979e266/21697713-1750235154029-4ba59fb00f49.jpg"}