{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4e33c5f6-707f-4c70-822c-37e6466ca8b5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to exceed your revenue goals through revenue enablement  and the customer lifecycle!\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4e33c5f6-707f-4c70-822c-37e6466ca8b5\"></iframe>","title":"How to exceed your revenue goals through revenue enablement  and the customer lifecycle!","description":"This episode is all about how to make your business a sales machine so you hit your financial goals! Specifically through Revenue Enablement  and The Customer Lifecycle!\r\n\nWe\u2019ll be covering:\r\n\n\n What is the customer lifecycle and why it matters.\r\n\n How to identify the exact target market for your product or services.\r\n\n  Discover your ideal customer profile so you are spending your marketing dollars efficiently.\r\n\n  What are the buyer personas and how to sell to them.\r\n\n  How to structure your internal team to attack these markets.\r\n\n  QandA on all things Revenue Enablement\r\n\n\nhttps://www.theshiftspot.com/ (Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!)\r\n\nAbout the Speaker:\r\n\nJim Franklin is a proven sales leader with over 25 years of success in building and leading B2B sales teams selling software/SaaS and professional services. Serving as a Fractional Chief Revenue Officer (CRO) or Chief Sales Officer (CSO), Jim delivers advisory and operational services for B2B companies resulting in predictable, repeatable, scalable, and profitable revenue.\r\n\nJim has expertise in Revenue Operations (RevOps) methodology and processes. He has a unique ability to link Marketing, Sales, and Customer Success operations across the customer lifecycle to drive efficiency and keep all teams accountable for revenue. The goal is clear - increase your revenue.\r\n\nJim currently lives in Boulder, CO and is an avid cyclist and skier.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cd1e9589-5f3c-48c2-8368-4c0c0657c5c6/33327667-1674149761606-87aa4e3332d87.jpg"}