{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4e52d680-6bab-4c88-859e-a8f66f7473c0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"MVP081: Chatbots: What They Are And Why You Should Care\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4e52d680-6bab-4c88-859e-a8f66f7473c0\"></iframe>","title":"MVP081: Chatbots: What They Are And Why You Should Care","description":"<br />\n<br />\n\t<br />\n<br />\n<br />\n<br />\n\tOver the course of the last year, Chatbots have been making a lot of noise in the industry. They are either the cutting edge in marketing technology, poised to change the way people interact with businesses, or they're a fad flash in the pan. Just another shiny object to get distracted by.<br />\nThe question is which one is it?<br />\nThat's what this episode seeks to answer. Find out what a \"chatbot\" actually is, why the name is a bit of a misnomer, and why it's more clarifying to think about the whole technology as Messenger Marketing. Similar to email marketing, but more conversational.<br />\nYou will also learn the top 7 reasons why Messenger Marketing can help you build your business and ways you can use chatbots to sell more games and promote your events more effectively.<br />\n<br />\n* How a chatbot can save you time and money answering common customer questions so you can focus on the activities that matter most.<br />\n* Why the interactive experience of a chatbot can build your brand automatically.<br />\n* Why your list of chatbot contacts is even more valuable than your email list.<br />\n* How you can get open rate 3x-5x higher than email so more people see your message.<br />\n* How you can learn exactly what your customers are interested in and easily send them marketing messages tailored to those interests.<br />\n* Why Messenger is better than Facebook itself.<br />\n* How to get 3x-5x more conversions on Facebook ads using the Send to Messenger ad format.<br />\n<br />\nIf you want to see an example for what a game store chatbot looks like, click this link right here <a href=\"https://manaversesaga.com/chatbot\">https://manaversesaga.com/chatbot</a><br />\nTo inquire about building a chatbot for your game store, send an email to tom@manaversesaga.com and we'll figure out what we can do for you.<br />\n<br />\n<br />\n<br />\n<br />\n\tIf you liked this episode of the Manaverse Podcast, help out the show&nbsp;by leaving a <a href=\"https://itunes.apple.com/ca/podcast/manaverse-podcast/id973682235\">five star review on iTunes</a>! Reviews help new listeners discover the show!<br />\nFor more episodes just like this one, check out the rest of the <a href=\"https://www.manaversesaga.com/podcasts/\">Manaverse Podcast</a>.<br />\n<br />\n<a href=\"http://www.stitcher.com/podcast/the-manaverse-podcast-magic-the-gathering-business-game-store\" id=\"image-menu-id-widget-1-0-0\" class=\"homepromolink\" target=\"_blank\"></a><a href=\"https://itunes.apple.com/ca/podcast/manaverse-podcast-magic-gathering/id973682235?mt=2\" id=\"image-menu-id-widget-1-1-0\" class=\"homepromolink\" target=\"_blank\"></a>","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0dbd759e-3e14-4ff3-a372-a7552e5e4e41/sSodOabw-WW0w-wRuaMAD4hK.png"}