{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4e612371-3532-434d-8ace-a9e0ef7889b0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"470 - The Principles of Hype with Microfame Media's Michael Schein\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4e612371-3532-434d-8ace-a9e0ef7889b0\"></iframe>","title":"470 - The Principles of Hype with Microfame Media's Michael Schein","description":"Michael Schein is the President of Micro Fame Media, and upcoming author of the book The Hype Handbook January 2021. \n\nMicro Fame Media is a marketing company that turns consultants into celebrities in their niche. Michael began the company around 10 years ago, never expecting to become a business owner. He had been a writer for many years and a fan of the arts. He says he puts a ton of HYPE into his agency.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4d000988-3bf0-4d30-b439-66d1019d23fa/The-Thoughtful-Entrepreneur-podcast-cover-art-2026.jpeg"}