{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4ec6e5f9-3e0c-4ed3-bbef-5880d7889b77","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Guru or Con-Artist - What Really Makes an Accounting Influencer","description":"Episode 14. The Accountants Influencers Podcast with Rob Brown & Martin Bissett on how terms like influencers and gurus get distorted in accounting and fintech land.\n\nKey shownotes from the whole interview include:\n\n\u279c The emerging role of accounting and fintech micro influencers who go deep with narrow audiences or areas of expertise\n\n\u279c What really makes an influencer in the accounting and fintech world and what sets them apart from the rest\n\n\u279c Why mere opinions, blogs and articles do not make somebody a true influencer for accountants and the firms they serve\n\n\u279c The fallacy of claiming to advise seven figure accounting firms on growth if you've never done this even for a five figure firm\n\n\u279c How content, frameworks, methodologies and strategies are not applicable to all accounting firms in all markets, though many so called influencers and experts say they are\n\n\u279c The analogy of coaches in accounting and fintech to Sir Alex Ferguson, the most successful British football manager of all time who was not a high level footballer himself\n\n\u279c What accounting firms, accountancy networks and professionals should be looking for when they listen to the many experts, influencers and gurus\n\n\u279c The importance of track record and consistent results to cement the credentials of advisors and experts in any field\n\n\u279c How the hype on social media (likes, shares, followers and fans) dupes many accounting professionals into rating false influencers and empty experts\n\n\u279c The key differences between anyone with a voice who claims to have expertise (con-artists) and a true expert influencer who actually gets results\n\nNOTE TO LISTENERS:\n\nMartin and Rob love to hear from the show's 5000+ listeners in 136 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d42bb237-2c08-4a06-b4e1-ce4e2f094f8a/m0efmGPX8hhAAYfe_7mdj-Nx.jpg"}