The shadowy world of online survey fraud threatens to undermine market research. Sophisticated scammers exploit programmatic sample systems lacking fraud controls to skew results. As the industry grapples with this growing problem, researchers must adopt new technologies and partnerships to ensure data quality and maintain trust.
In this episode of Crosstabs, host Farrah Bostic continues her conversation with Rich Ratcliff, Chief Trust Officer at Opinion Route. They discuss the challenges of detecting and preventing survey fraud in the digital age, the importance of choosing the right sample partners, and the potential impact of AI \u2013 both positively and negatively \u2013 on research. Ratcliff emphasizes the need for researchers to embrace new technologies and partnerships to combat fraud while maintaining the human element in market research. Researchers will want to hear Ratcliff\u2019s valuable advice on how to navigate the evolving landscape of online surveys and data collection to ensure our careful designs aren\u2019t undermined by fraudulent respondents.
Resources
ResTech Landscape Map: https://www.restecher.com/landscape/
\"The Sample Bubble in the Form of a Conference Recap\" https://www.opinionroute.com/blog/samplecon-2024-highlights-2-2/
\"Securing the Survey Link\": https://www.opinionroute.com/dataquality/securing-the-survey-link-2/
Our Guest
Rich Ratcliff is the Chief Trust Officer at OpinionRoute, a company that delivers accurate data by utilizing expertise in online survey sampling and proprietary technology solutions to simplify research processes, which enables clients to scale and researchers to stay ahead in a dynamic and competitive market.
Your Host
Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at thedifferenceengine.co and connect with Farrah on LinkedIn.
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