{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4f3d827c-38dd-4c1d-8bee-633b4ad77941","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"1. Writing Ideal Customer Stories is Powerful!\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4f3d827c-38dd-4c1d-8bee-633b4ad77941\"></iframe>","title":"1. Writing Ideal Customer Stories is Powerful!","description":"Saying my ideal customer is a female and in her 30s or a married man in his 40s just won't cut it! Listen in as I talk about writing short ideal customer stories (only 5-10 sentences) that take into account the phase of life our ideal customers are currently experiencing. By doing this step - we become stronger marketers and business owners because we understand our customers better.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/cf915629-4870-49f1-950d-f89f9cacb497/zSDPX7aBMXm9bU2oRX0d4Kdh.jpg"}