{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F4f5dadf5-f95d-43a1-842e-dd87102c7022","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#22. Launch marketing: how to promote your new product or service to market for the first time\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/4f5dadf5-f95d-43a1-842e-dd87102c7022\"></iframe>","title":"#22. Launch marketing: how to promote your new product or service to market for the first time","description":"Season 2: 'Product development', Episode 10\r\n\r\nThe 'Go To Market' Phase Is When Sh*T Gets Real For New Products. In This Episode Two Product Experts And Four Top Entrepreneurs Reveal How It's Done.\r\nGuest Bios:\r\n\r\nRoss Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).\r\n\r\nCarrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)\r\n\r\nJessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)\r\n\r\nAnson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au\r\n\r\nBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.\r\n\r\nWhat to listen out for:\r\n\r\n2.22\t\tVegemite brand fail story\r\n\r\n10.01\tDon't put all your eggs in one basket\r\n\r\n13.43\tLaunch small and test \r\n\r\n23.35\tThe power of community in a successful product launch\r\n\r\n25.40\tRolling out comms across all online channels such as socials, email\r\n\r\n27.56\tUsing friends as first customers \r\n\r\n31.28\tThe danger of focusing on big corporate customers for B2B\r\n\r\n39.57\tUsing a pre-launch wait list to build anticipation and demand\r\n\r\n45.22\tRECURRING SEGMENT: Nerd under pressure\r\n\r\nResources and links:\r\n\r\nVegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}