{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F50376e84-b2d2-40bf-9a98-8bdf5adfd824","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Here's What Works for Accountants & CPAs on Telling Compelling Stories","description":"Episode 59. In today's practical episode, \"Here's What Works for Accountants & CPAs on Telling Compelling Stories\".\n\nKey takeaways from this episode include:\n\n\u25b6 Busting some myths about what accountants and CPAs think their clients really want\n\n\u25b6 What doesn't appear on the website of most accounting firms and accountancy practices\n\n\u25b6 The importance of evidence-based truth and why accountants should share the achievements of their clients\n\n\u25b6 Why it's very hard to refute a story and how one accountancy firm has made this work for their website and market positioning\n\n\u25b6 What really makes a great client case study or testimonial for an accountant or CPA\n\n\u25b6 Why all accountants and accountancy firms have stories to tell but they do not use them properly\n\n\u25b6 What to include in stories and testimonials of happy accounting clients if you want more advisory, consulting and project work\n\n\u25b6 Why no prospects come to an accountant or CPA asking for advisory services\n\n\u25b6 The importance for accountants of using their client's language and speaking in facts and outcomes rather than products and services\n\n\u25b6 What positioning the client as the hero of the story does for success-based testimonials for accounting firms.\n\nNOTE TO LISTENERS:\n\nEvery Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.\n\nMartin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/65b339e5-c07c-4f9e-b895-a34a48351b33/G1zwEidIYoVmk6f4F6XeEWPR.jpg"}