{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F50603af6-6cdb-43f2-882a-dd067c7c9401","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"351 - Using Testimonials to Grow Your Membership\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/50603af6-6cdb-43f2-882a-dd067c7c9401\"></iframe>","title":"351 - Using Testimonials to Grow Your Membership","description":"Social proof is an extremely powerful tool in your marketing arsenal and a key component of the Membership Marketing Flywheel.\n\nDemonstrating your ability to help others get fantastic results, and having those people advocate for joining your membership, will go much further than any marketing copy you write yourself.\n\nAnd testimonials from happy successful members are amongst the most effective types of social proof there is.\n\nIn this episode, we share our top tips for collecting member testimonials, and most importantly using them effectively to add a whole new level to marketing your membership.\n\nIn this episode:\nWhat makes for a good quality testimonial\nBest practices for requesting testimonials from your members\nWhich format of testimonial works best?\nSpecific ways to use testimonials in marketing your membership","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}