{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F510aa428-f12a-4e42-9239-7f72de0d099b","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"The concept of niching your travel business","description":"Do you know the most common mistakes that travel advisors make when they're first starting out?\r\n\n\r\n\r\n\nThey try to sell *ANYTHING TO ANYONE* and end up selling very little. It feels counter-intuitive to say not to sales when you're first starting out, especially when you have bills to pay. \r\n\n\r\n\r\n\nAs they move further into the industry, travel advisors realize that the only way to have a truly profitable business is to niche down and specialize. It allows them to create a high converting marketing strategy that brings in a consistent stream of new clients.\r\n\n\r\n\r\n\nSo if that all makes sense, the next question you have is.... how do I pick a niche? Let's get into that in this two part episode.\r\n\r\nhttps://podcasts.apple.com/us/podcast/travel-marketing-media/id1589935763 (Get notified) when a new episode drops\r\n\n\r\n\r\n\nAt Travel Marketing and Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients.\r\n\nThe problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed.\r\n\n\r\n\r\n\nWe believe that you deserve to focus on what you love most, planning travel for clients that you care about.\r\n\n\r\n\r\n\nAs a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business.\r\n\n\r\n\r\n\nIf you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our https://travelmarketingandmedia.com/quiz/ (quiz). Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9dc3619d-f6bd-47b3-892a-e7541850c917/arRqrvAweMITzgeFUP35mWO9.png"}