{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5266918e-093e-423a-b00a-2a8b35319788","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"5 Reasons you need an email list for your business","description":"This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important. \r\n\r\nKEY TAKEAWAYS COVERED IN THE PODCAST\r\n\r\n\u2022\tThe first reason you need an email list is to connect with your audience.\r\n\u2022\tEmail marketing is another route to your customers that you don\u2019t want to miss.\r\n\u2022\tWhen you email your audience, it feels very personal.\r\n\u2022\tEmail marketing is a two-way connection \u2013 your audience can reply to you and connect.\r\n\u2022\tYou do not own your social media followings \u2013 so we can\u2019t rely on them. \r\n\u2022\tSocial media platforms are constantly changing in terms of the amount of people seeing our posts, so we need to have a backup.\r\n\u2022\tEmail marketing can drive traffic to your website which helps your ranking on google.\r\n\u2022\tIf people are being driven to your website, they are looking at your stuff and finding out more. \r\n\u2022\tYou can encourage your audience to click links via email to take them back to your website.\r\n\u2022\tDenise Duffield-Thomas \u2013 her sales are only ever around 1% of her email list. So her objective is to increase her list \u2013 the bigger her list, the more sales. \r\n\u2022\tWhen someone joins your email list, you can really nurture them \u2013 giving them value, letting them get to know you better and build that trust.\r\n\u2022\tThere is more chance of your audience seeing your content if they are on your email list, as well as following on social media. \r\n\u2022\tEmail marketing allows you to tag your customers so you can build a profile of what they have previously bought, opted into or engaged with. \r\n\u2022\tTags are a great way to segment your audience which you can\u2019t do on social media.\r\n\u2022\tPeople like to know you know a bit about them \u2013 more tailored content.\r\n\u2022\tDifferent email systems differ in cost and ability.\r\n\r\nTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE\u2026\r\n\r\nDo not put all your eggs in one basket! Having an email list is a great way to be able to market to and connect with your audience. We cannot just rely on social media for this. \r\n\r\nHIGHLIGHTS YOU SIMPLY CAN\u2019T MISS\r\n\r\n\u2022\tReflecting on my \u2018build my list\u2019 course \u2013 01:55\r\n\u2022\tConnecting with your audience \u2013 06:21\r\n\u2022\tYou can\u2019t rely only on social media \u2013 09:03\r\n\u2022\tEmail can increase your web traffic \u2013 12:03\r\n\u2022\tEmail marketing = more sales \u2013 13:24\r\n\u2022\tSegmenting your audience \u2013 17:30","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}