{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F52a37d24-5d54-4e50-99b1-32bae59741b8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"From Report Card to Growth Engine with Nancy Smith, Analytic Partners\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/52a37d24-5d54-4e50-99b1-32bae59741b8\"></iframe>","title":"From Report Card to Growth Engine with Nancy Smith, Analytic Partners","description":"On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President and CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field.\n \n00:00 Introduction to Insights and Innovators Podcast\n00:35 Meet Nancy Smith: A Leader in Marketing Analytics\n01:13 The Evolution of Analytics in Decision Making\n03:39 Understanding Commercial Analytics\n07:39 Challenges and Adoption in Analytics\n15:11 Building a Successful Analytics Company\n21:25 Future of Analytics and Career Advice\n24:41 Conclusion and Farewell","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png"}