{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F53438ede-ea31-40f7-8ea7-c5e68ae177cc","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"S4E41: Craig Hurlbert - Going Slow To Go Fast\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/53438ede-ea31-40f7-8ea7-c5e68ae177cc\"></iframe>","title":"S4E41: Craig Hurlbert - Going Slow To Go Fast","description":"Episode Summary\r\n\r\nJoin Harry Duran, host of Vertical Farming Podcast, as he welcomes to the show, co- founder & co-CEO at Local Bounti, Craig Hurlbert. Local Bounti is an organization that strives to deliver the freshest, locally grown produce in your neighborhood. Local Bounti sustainably grows fresh greens and herbs 365 days a year in their greenhouses, using 90% less water and 90% less land than conventional agriculture.\r\n\r\nToday, Harry and Craig talk about Craig\u2019s extensive background in energy, from his time at General Electric (GE) to the origins of Local Bounti. Craig discusses the recent extreme weather and climate and how it has impacted the Controlled Environment Agriculture (CEA) industry. Craig shares his views on leadership and why he chooses to lead through a centralized vision and goal. Finally, Craig speaks to the work Local Bounti is doing to support the UN\u2019s Sustainable Development Goals and why he\u2019s rooting for all of his competitors in the CEA industry.\r\n\r\nEpisode Sponsor\r\n\r\nCULTIVATD\r\nFreight Farms\r\n\r\nKey Takeaways\r\n01:14 \u2013 Harry welcomes to the show Craig Hurlbert, who joins the show to discuss his background in energy and the challenges we\u2019re facing with the recent extreme weather and climate\r\n10:12 \u2013 Mentors that shaped Craig\u2019s career trajectory\r\n14:45 \u2013 How Craig met his fellow co-founder, Travis Joyner and how their partnership has evolved\r\n18:21 \u2013 Leading through foresight and vision\r\n19:34 \u2013 Local Bounti\u2019s origin story\r\n25:10 \u2013 Key factors in scaling a business\r\n28:53 \u2013 Working remotely vs. working in the office\r\n32:12 \u2013 Lessons Craig learned throughout his journey at Local Bounti\r\n35:52 \u2013 Supporting the UN\u2019s Sustainable Development Goals (SDGs)\r\n40:20 \u2013 Multiple winners in the Controlled Environment Agriculture (CEA) industry\r\n46:12 \u2013 Never too high, never too low\r\n47:33 \u2013 Something Craig has changed his mind about recently\r\n50:42 \u2013 Harry thanks Craig for joining the show and let\u2019s listeners know where they can learn more about Local Bounti and connect with Craig\r\n\r\nTweetable Quotes\r\n\r\n\u201cOur desire to move more rapidly into renewable energy has cut out a bunch of what I would call \u2018reliable 24/7/365 power supplies\u2019 that are less renewable but more reliable. And that has created some challenges for the different grid systems across the United States.\u201d(05:40) (Craig)\r\n\r\n\u201cI think when you approach every room you walk into in this manner \u2013 park your ego at the door, walk in, roll up your sleeves, we\u2019re all peers, let\u2019s move things forward \u2013 I think things work better.\u201d(18:03) (Craig)\r\n\r\n\u201cWithout unit economics, you don\u2019t have a business.\u201d(21:56) (Craig)\r\n\r\n\u201cI don\u2019t like people who dabble. I don\u2019t like dabbling. I think dabbling is the enemy of progress.\u201d(24:45) (Craig)\r\n\r\n\u201cIt\u2019s important for the listeners to hear, as well, that there will be multiple winners in the CEA space. It\u2019s not Local Bounti or nothing. We\u2019re rooting for all of our competitors and really rooting for the while industry.\u201d(40:20) (Craig)\r\n\r\nLinks Mentioned\r\n\r\nCraig\u2019s LinkedIn\r\n\r\nLocal Bounti Website\r\n\r\nLocal Bounti LinkedIn\r\n\r\nLocal Bounti YouTube Channel\r\n\r\nLocal Bounti Facebook\r\n\r\nLocal Bounti Pinterest\r\n\r\nSponsor Info:\r\n\r\nCultivatd Website\r\n\r\nCultivatd Instagram\r\n\r\nCultivatd\u2019s Twitter\r\n\r\nCultivatd\u2019s Facebook\r\n\r\n\ud83c\udf99\ufe0f\ud83c\udf99\ufe0f\ud83c\udf99\ufe0f\r\n\r\nPodcast Production and Marketing by FullCast: https://bit.ly/3sxZ34y\r\n\r\nSee omnystudio.com/listener for privacy information.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/e9fa871d-99f7-4c40-af6f-ca397c629e38/image.jpg"}