{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F537a382f-489f-4e01-9a60-1c43b585866d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Stop closing the deal and get to the truth, with Tad Hargrave","description":"We\u2019re joined by https://www.linkedin.com/in/tad-hargrave-88a313/ (Tad Hargrave), founder of https://marketingforhippies.com (Marketing for Hippies), who shares his thoughts on how to market well so that sales becomes effortless. We talk about purpose, problems, premise and promise.\r\n\nOur obsession with selling tactics is actually compensation for our poor marketing.\r\n\nWhen we\u2019re having to work hard to \u201cconvince\u201d people of the value of our work then we\u2019re probably talking to the wrong people.\r\n\nAs a creative or purpose-driven entrepreneur you\u2019re repulsed by the idea of manipulating people or having to convince them to buy from you.\r\n\nAnd so you\u2019re put off the idea of \u201cselling\u201d.\r\n\nUnfortunately selling has for a long time been associated with winning and losing; a dominance game of who has the strongest influence.\r\n\nBut where is the consent?\r\n\nIf you\u2019re doing hard sales it feels like trying to get the other person to agree with the choice you\u2019ve already made for them. It\u2019s a mission to hear your words come out of their mouths.\r\n\nIs that the kind of selling you want to do?\r\n\nIf you\u2019re like us this feels awful and unethical.\r\n\nBut you don\u2019t have to do it that way.\r\n\nYou can actually do sales better if you go for truth rather than persuasion.\r\n\nYou need to tell your truth and the truth of your work in a way that it connects with the right people.\r\n\nAnd that\u2019s all about marketing and storytelling.\r\n\nWhen done well you can stop \u201cselling\u201d.\r\n\nAll you do is just connect your truth with the truth of your customers. When they\u2019re ready they\u2019ll work with you.\r\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/292c7144-b6a8-4bc8-b89b-24d598df86dc/1433674-1584371228235-7785bff6d491b.jpg"}