{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F53c4db25-dd28-40f8-980e-a951428994db","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#341: Matahari Rewards, Indonesia\u2019s Biggest Retail Loyalty Programme Reinvents Itself\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/53c4db25-dd28-40f8-980e-a951428994db\"></iframe>","title":"#341: Matahari Rewards, Indonesia\u2019s Biggest Retail Loyalty Programme Reinvents Itself","description":"https://www.linkedin.com/in/tjhai-a-eng-bba3b1b4/ (Tjhai A Eng) is Head of Marketing and Loyalty at https://www.matahari.com (Matahari Department Stores) in Indonesia. \r\n\nMatahari is the biggest department store chain in this vast country and its rewards programme is also the country's biggest retail programme. \r\n\nWith over 7 million members, Matahari Rewards has re-invented itself based on strong customer insight and a customer-led engagement plan to re-invigorate its proposition after the tough impact of the COVID-19 pandemic. \r\n\nA Eng shares the KPI performance of the programme and how top executive management buy-in is key to its success. A lesson for all of us.\r\n\nListen to learn some incredible loyalty insights from Matahari Rewards in Indonesia. \r\n\nHosted by Amanda Cromhout.\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/tjhai-a-eng-bba3b1b4/ (Tjhai A Eng)\r\n\n2) https://www.matahari.com/promo/valentine/serba-di-bawah-149-000.html (Matahari Department Stores)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8e244887-0649-4571-8dac-be24b630d0a0/2953009-1676408229287-39e401f65978d.jpg"}