{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F54d3bc02-13ba-4062-a8fd-66a66f494c1e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"#005 Why most KAM plans don\u2019t work","description":"\u201cGive me six hours to chop down a tree and I will spend the first four sharpening the axe.\u201d \n\u2013 Abraham Lincoln, 16th President of the United States\n\n \u201cBy Failing to prepare, you are preparing to fail.\u201d \u2013 Benjamin Franklin, one of the Founding Fathers of the United States\n\n\u201cGood fortune is what happens when opportunity meets with planning.\u201d \u2013 Thomas Edison, Inventor & businessman\n\nEven the creative genius Pablo Picasso knew that planning was key when he said:\n\u201cOur goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.\u201d\n\nSo, with so many quotes by smart people to remind us of the importance of proper preparation and planning to avoid poor performance\u2026WHY do most account plans simply NOT WORK?\n\nPerhaps the answer is simple and it is because most account plans are just too complicated!\n\nDo you ever feel frustrated at the lack of consistency in the way your teams create account plans? Perhaps some team members don\u2019t even bother.\n\nWould it make your life easier to have a straightforward system and process for planning so that you can keep your eye on what is going on and retain visibility of your most important customers?\n\nIn this episode, David Ventura shares with you our KAMGuru approach to building a simple, easy-to-use and effective Key Account Plan. This short, stress-free plan will act as your guide, toolkit and roadmap to achieving success with your accounts. (We even give you free access to our template \u2013 no sign-up required).\n\n\n- - -\n\n\ud835\uddd7\ud835\uddd4\ud835\udde9\ud835\udddc\ud835\uddd7 \ud835\udde9\ud835\uddd8\ud835\udde1\ud835\udde7\ud835\udde8\ud835\udde5\ud835\uddd4 \ud835\uddd5\ud835\udddc\ud835\udde2:\nDavid is the principal KAM consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.\n\nDavid is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.\n\n=========","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c44c57f1-716b-4e3a-8eea-384a61d699fd/nkdd-tzzohh9fha8y76hyitj.jpg"}