{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F55d929ff-7ba6-47d5-835c-d4694b78c428","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#218: Anantara, Avani, Kempinski - Leveraging the GHA \"Discovery\" Program To Drive Customer Loyalty for Independent Hotel Brands\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/55d929ff-7ba6-47d5-835c-d4694b78c428\"></iframe>","title":"#218: Anantara, Avani, Kempinski - Leveraging the GHA \"Discovery\" Program To Drive Customer Loyalty for Independent Hotel Brands","description":"Thehttps://www.globalhotelalliance.com/ ( Global Hotel Alliance) (GHA) is the world's largest alliance of independent hotel brands, supporting 35 hotel brands with more than 500 hotels across 85 countries, each leveraging the https://www.ghadiscovery.com/our-programme (DISCOVERY )guest recognition programme to drive loyalty with guests. \r\n\nThis alliance allows small and independent hotels compete with global hospitality brands, while still operating independently and giving consumers the opportunity to earn rewards across their many brands.\r\n\nIn this episode of \"Let's Talk Loyalty\", we are joined by https://www.linkedin.com/in/kristi-gole-7687893/ (Kristi Gole), VP, Head of Product at Global Hotel Alliance to hear how this model works and benefits both the brands and consumer members. \r\n\nLearn how GHA evolved just prior to the global pandemic, and how they responded to the pandemic with \"Live Local\" offers as well as finding more ways to reward travellers. \r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/kristi-gole-7687893/ (Kristi Gole), VP, Head of Product at Global Hotel Alliance\r\n\n2) GHA's https://www.ghadiscovery.com/our-programme (DISCOVERY )guest recognition programme","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/1cbe5341-779d-426a-8fcf-640264a7ebca/2953009-1650310239304-c4b9880838593.jpg"}