{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5652601d-ac19-438a-ad7d-cf8fc17f70ec","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Ep9 Infuse Customer Empathy Across Sales & the Movie Beaches\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5652601d-ac19-438a-ad7d-cf8fc17f70ec\"></iframe>","title":"Ep9 Infuse Customer Empathy Across Sales & the Movie Beaches","description":"Welcome to the Inside Sales Enablement Podcast, Episode #9\r\nWhat can you do to help unclog the sales funnel? \r\nMost companies focus either at the top of the funnel (leads and prospecting) or the bottom (negotiating) but the real opportunity is to break down the sales pipeline into five (5) customer-verifiable objectives and then focus on what can be done to make it easier for sellers to accomplish them.\r\nIn this episode, Brian Lambert and Scott Santucci zoom into challenges of losing to no decision.  In their typical, tell it like it is style, unscripted style - the go from a scene in the movie Beaches, connect that to buyer research, and then go deep into tackling a big problem inside MOST companies - losing to no decision.  \r\nThe more you understand the challenges, the better job you can do to take proactive steps to prevent it from happening. \r\n\r\nJoin us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/43b49571-f0d8-4188-9d06-00f2aed449ec/9.png"}