{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F575fcc59-1361-4083-abaf-41aca53118fb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"EP. 21- STOP Selling EVERYTHING! Sell ONE Thing!! l Ask Us Anything\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/575fcc59-1361-4083-abaf-41aca53118fb\"></iframe>","title":"EP. 21- STOP Selling EVERYTHING! Sell ONE Thing!! l Ask Us Anything","description":"This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services and capabilities at once can actually hurt your chances of closing deals.  Main discussion points:  - Leading with too many offerings can overwhelm prospects and make it hard for them to understand what your company really does.  - Successful brands are known for one core thing - like Bombas for socks or...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/47b1df77-ad4d-4b4a-8d64-8d86985fef1e/New-Cover.jpeg"}