{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F57b25821-01e9-4a39-8d83-6e67a8c11f69","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Word Of Mouth","description":"Today on The Karen Kenney Show, we\u2019re talking about the power of \u201cWord of Mouth\u201d (WOM).\n\nWOM can be defined in a few different ways, but how it\u2019s traditionally known is the passing of information from person to person using oral communication. This is simply where a person tells a story about either a real (or made-up) event to someone else.\n\nWord of mouth like storytelling has been around since the beginning of time. In many cultures, \u201cthe keepers of the stories\u201d were revered for their gifts and for being the ones who held and shared the knowledge, anecdotes and history of the ancestors and the land. Without them, the clan had no past and with them came a vital sense of identity and belonging for the members of the group.\n\nAnother facet of WOM I appreciate is spreading the good word about someone or something via referral - either by electronic, printed or verbal means. It\u2019s like organic, spontaneous, heart directed marketing that inspires you to want to share your experience with others! \n\nI think it's wicked important that when we discover something we love, whether it's a product, a person, a place, or a program, that we use our own word of mouth power to help spread that love and show our support for both it and its creator.\n\nIt matters because as you\u2019ll learn from this episode what makes \u201cWord of Mouth\u201d so effective is that it all boils down to trust. Research has shown time and again that, \u201cConsumers trust personal recommendations above all other sources of information in the buying process.\u201d\n\nThis same concept also extends to the people in our lives. The way we communicate with one another makes a difference. Through the power of our words, we have the ability to either tear them down or to lift them up, to \u201ccrucify\u201d people or to \u201cresurrect\u201d them.\n\nSo whether we write a testimonial, hit the \u201cshare button\u201d, do a love shout out, make a referral or help someone see themselves as they really are, let's choose and use our words intentionally.\n\nMay our own \u201cword of mouth\u201d communications be powerful, positive, impactful, genuine, generous, supportive, inspirational and trustworthy.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/22c50850-e75c-4734-b25e-87faf90de9ff/2026-Podcast-Artwork-512KB.jpg"}