{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F57d75f77-b0de-413a-b02d-62283bf6f8dc","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to Go About Pricing Your Membership Site\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/57d75f77-b0de-413a-b02d-62283bf6f8dc\"></iframe>","title":"How to Go About Pricing Your Membership Site","description":"Send us a text One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a \"captive audience\" for upselling - you can then sell them higher value offers.    In the end pricing for membership sites will always come down to who am I targeting, what's the value I'm offering and how am I using this offer - like where d...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2281ad62-b96e-47a3-80aa-91d66095bafc/w4ruflwi876rzt375xzhidzl1vt4.jpg"}